Let me briefly mention here that MarsEdit tackles the “writing offline issue” like nobody has ever tackled it before with a feature called “Perfect Preview”. I’m in seat 12F next to my wife and a middle aged woman reading some Oprah endorsed romance novel.) (Ironically, I am doing just that right now. The most widely assumed purpose of a desktop publisher is so you can “write your blog posts offline.” Well we all know that you don’t need a desktop publisher to write a blog post while you’re on an airplane. The “problem” sorta fixed itself by default. With the advancement that content management apps and their integrated editors have had over the years – along with the advent of high-speed internet (remember when 14.4k was blazing?) – many people don’t see the need for a desktop publisher. Originally, desktop publishers were developed to fix a problem: The ugly, clunky and sluggish integrated editors that were part of blogging applications such as Blogger and Movable Type. And this is where the desktop publisher, MarsEdit, takes off… These apps provide a solution that is so enjoyable and makes so much sense to the user the app becomes a necessity. And often, the most popular applications of all are those which solve problems that didn’t necessarily need to be solved in the first place. At the very core, the entire point of developing an application is to solve a problem inasmuch as a program fills a need, it succeeds.įurthermore, if an application can not only solve a problem, but help the user enjoy the process, it succeeds even more.
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